Market Options

Country Natural Beef

HCPCA members participate in this program in which members’ cattle, born and raised in Hawaii, are shipped to the mainland. The cattle are pasture and feed lot raised without hormones, antibiotics, genetically modified grains or animal by-product feeds. Strict standards are adhered to in this program and members own the beef throughout the production chain and until it reaches the consumer. HCPCA supplies about 10,000 head to CNB each year, about 25% of all cattle in CNB.

More information at

Hawaii Ranchers Branded Natural Beef

This program brings back to Hawaii a blended Hawaii-placed and CNB Rancher beef product that is offered through HFM to food service and restaurant clientele. After all, Hawaii ranchers are known for their fine genetics and good breeding. Pastured on the mainland and finished on grain in feedlots.

Hawaiian Ground Beef
In 2010 HCPCA launched its 100 percent local, naturally raised, and pasture raised ground beef at select Foodland locations on Oahu to Hawaii consumers.  Hawaii Ranchers ground beef is from grass fed beef cattle raised on open pasture without hormones and antibiotics.  “It’s a natural product, tasty and 100% local,” said John Schilf, Foodland’s Director of Meat.  “We want to have more locally produced meat products at Foodland so we’re starting with popular ground beef.”

Consumers can purchase Hawaii Ranchers ground beef at Foodland Farms in Aina Haina, Foodland Market City and Foodland Beretania.  The beef is processed on Oahu at Wong’s Market. Hawaii Ranchers Ground Beef is processed on Oahu at the Hawaii Livestock Cooperative’s Kalaeloa Slaughterhouse and at Wong’s Meat Market.

“We recognize that there is desire for local grass fed beef among Hawaii consumers,” said Robby Hind, HCPCA rancher and owner of Daleico Ranch in Kau, Hawaii.  “We hope to have more locally raised beef products in the market in the near future.”

Value Added Products:  Planning and discussion is ongoing to develop other beef products for Hawaii consumers. Value added products such as beef jerky, refrigerated or frozen ready-to-eat beef entrees, retort pouched beef products and others items are being researched.